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Part of it is repackaged SEO, and DoGeo says so out loud. Crawler access, clean markup, structured data and a clear entity are old work with a new payoff. What is genuinely new is the measurement — which prompts named you, in what position, and whether the description was factually right — plus the off-site consensus work behind it. Any agency claiming GEO is entirely new is overselling it.

No, and anyone who guarantees it is selling smoke. DoGeo does not guarantee model behaviour: the surfaces change monthly, nobody outside those companies controls them, and no contract can bind them. DoGeo guarantees the work, the measurement and the report. That distinction is the one to test every agency in this category against, this one included.

By asking the models directly, on a schedule. DoGeo runs a fixed set of buyer prompts across the named surfaces every month and logs three things: whether the client was named, in what position, and whether the description was factually correct. The third matters most — an assistant confidently getting a client’s pricing wrong is a bug with a fix. Referral sessions from chatgpt.com, perplexity.ai and claude.ai are tracked as their own channel.

They move, which is why DoGeo measures monthly rather than reporting once. A model update can change who gets named without anything on your site changing. The work that survives updates is the durable kind: pages that are reachable, claims stated plainly, structured data that matches the copy, and independent sources that agree on what the company is. Tricks aimed at one model’s current behaviour do not survive.

They are replacing the parts of the job that were always mechanical, and DoGeo uses that software daily — crawling, clustering, drafting, monitoring — which has made the audit faster and cheaper. What it has not replaced is deciding what is worth publishing, getting a brand named in sources it does not control, and being accountable for the number at the end of the month. Note that “SEO agent” now usually means software rather than an agency.

An agency. DoGeo does the work. There is no software to install, no account to open and no licence to pay. What you hire is people running an audit, rewriting pages, working inside your codebase and reporting the numbers each month. The free tools DoGeo publishes are free tools, and they are not the service.

DoGeo does the work. There is nothing to install and nothing to subscribe to: the team audits, writes and reports. The only thing left installed is the content system, and that lives inside the client’s own repository, belongs to them from day one, and keeps running if they stop working with DoGeo.

The client, entirely and from day one. DoGeo migrates the site into a repository the client owns and builds the content system inside that same repository. No licence, no dependency, nothing to hand back: if the client stops working with DoGeo they keep the site, the code and a system that still runs. It is also the clearest possible proof that DoGeo is an agency and not a product.

Yes. GEO depends far less on where a company is than on the languages its buyers ask questions in, and DoGeo works in whichever of those a client sells in. Part of the audit is establishing which languages are worth publishing in at all: buyers in one market often ask in a language nobody at the company expected, and answers in one language routinely lean on sources written in another. DoGeo reports which language each citation came from.

Four things: your name, your company, your website and a work email. With the URL alone, DoGeo can already check AI crawler access, rendering and structured data without asking you for anything else. The full audit also needs read access to Search Console and analytics, plus half an hour on a call to agree which buying questions get measured.